Publicly funded NHS & social care services
Publicly funded NHS & social care services

One You!

oneyou_logo-f83a3a1d2fa052b6c16888cea3879f84df7f73f42ac4f29df0961c0d7f488ff2Public Health England (PHE) has launched a new marketing-led behaviour change programme to help adults live healthier lives.

The campaign is called One You!

Why? Because we are all totally unique. We only have one life and our health has a profound effect on its quality and our level of happiness. It’s down to YOU to look after you.

Whether that’s help to lose weight by eating better, or help on how to stop smoking, or how to cut down on drinking or where and how to get active again, One You gives people the chance to reappraise their lifestyle choices, put themselves first and do something about their own health before it’s too late.

One You will help adults to move more, eat well, drink less, be smoke free, stress less and sleep better.

Without knowing it, by the time we reach our 40s and 50s many of us will have dramatically increased our chances of becoming ill later in life. Whether we are eating the wrong things, drinking more than we should, continuing to smoke despite everything we know, or just not being active enough, all of these small things can add up to an unhealthy you.

Making better choices today can have a huge influence on our health, and could prevent conditions like type 2 diabetes, cancer and heart disease, and reduce our risk of suffering a stroke or living with dementia, disability and frailty in later life.

But it’s not easy in our busy lives – tempting treats in easy reach, bigger portions for everything we eat and technology that allows us to shop, stay in touch and be entertained without ever having to leave the sofa. Modern life is ganging up on us.

The good news is we can fight back.

One You can help you get back to a healthier you, and support you to make simple changes towards a longer and happier life. One You will provide tools, motivational support and encouragement every step of the way, to help improve your health right away. You are not alone –One You has the tools and personalised support to help you make small changes yourself, or with friends and family.

A key engagement tool for One You will be the HAY Quiz. HAY is an online health quiz (not a medical diagnostic test), which Public Health England will be promoting through all of the national advertising during the launch of One You and beyond. It is a conversation starter for engaging people with their own health and gives them a brief idea of how they’re doing, as well as making suggestions about products and services they can use to change behaviours.

Search One You now www.nhs.uk/oneyou