The prestigious Baby Friendly status has been awarded to Sirona care & health for its work in South Gloucestershire.

The Baby Friendly Initiative, set up by UNICEF and the World Health Organisation, is a global programme which provides a practical and effective way for health services to improve the care provided for all mothers and babies.

In the UK, the initiative works with UK public services to protect, promote, and support breastfeeding and to strengthen mother-baby and family relationships. Support for these relationships is important for all babies, not only those who are breastfed.

The Award is given to healthcare providers after a rigorous assessment by a UNICEF team has shown that recognised best practice standards are in place.

Dr Jo Webb, Sirona’s Infant Feeding Lead in South Gloucestershire said: “We are delighted  to have been awarded Baby Friendly status. Our Health Visitors are committed to continually improving support for breastfeeding in the community and to supporting all parents and infants to have a close, loving and enjoyable infant feeding experience”

Mary Lewis, Director of Nursing, Sirona, said: “This is a great achievement for Sirona’s health visitors. We very much believe in treating every person we work with – whether a parent or child – like they are a member of our own family. I feel this award demonstrates how Sirona lives and breathes this approach of taking it personally with every service user.

Sue Ashmore, Baby Friendly Initiative Programme Director, UNICEF, said: “We are delighted that Sironahas achieved full Baby Friendly status. Surveys show us that most mothers want to breastfeed but don’t always get the support they need. Families in South Gloucestershire can be confident that their health visitors will provide high standards of care.”